The Data Library for Scenario Marketing: 11/1/09

2009-11-07

恐怖の道路／ちぢこみあがる10選～世界編～

North Yungas Road, Bolivia
Location: Between La Paz and the town of Coroico

Guoliang Tunnel Road, China
Location: China’s Taihang Mountains

Halsema Highway, Philippines
Location: Island of Luzon

Karakoram Highway, Pakistan to China
Location: Karakoram mountain range in Pakistan

Kolyma Highway, Russia
Location: Russian Far East and Siberia

Canning Stock Route, Australia
Location: Through the vast deserts of Western Australia

Graciosa Trail, Brazil
Location: In the mountains above Morretes

Trans-Sahara Highway, Africa
Location: Algiers, Algeria to Lagos, Nigeria

The Stilwell Road, India and Burma
Location: Jungle route from Ledo, India into Burma

Wilderness Road to Selva Blue Lodge, Bolivia
Location: Between Santa Ana and the Selva Blue wilderness lodge

鉄オタが選ぶ怖い鉄道路線 10選～世界編～

Minami Aso Railways, Japan

Georgetown Loop Railroad, Colorado
Devil’s Gate High Bridge

Chennai-Rameswaram Route, India
Pamban Bridge

White Pass & Yukon Route, Alaska

Lynton & Lynmouth Cliff Railway, England

Tren a las Nubes, Argentina

Cumbres & Toltec Scenic Railroad, New Mexico

Outeniqua Choo-Tjoe Train, South Africa

Argo Gede Train, Indonesia
Cikurutug Bridge

Kuranda Scenic Railway, Australia

2009-11-06

ワールド・シリーズの勝ち組・負け組～マーケティング編～

---勝ち組---

Hideki Matsui---11/5現在、ヤンキース放出濃厚（という報道が多い）
Chase Utley
Alex Rodriquez
Mariano Rivera
C.C. Sabathia
Cliff Lee
Derek Jeter
Joe Buck---Fox's top MLB and NFL broadcaster

---負け組---

Cole Hamels
Mark Teixeira
Joba Chamberlain
Johnny Damon
Ryan Howard---one of the leagues' marketing powerhouses

2009-11-05

ご近所トラブルの多いセレブ～アメリカ編～

Madonna

Leonardo DiCaprio

Rihanna

Charlie Sheen

Julie Newmar

Sean Connery

Sylvester Stallone

Jeff Lewis（アメリカTVドラマ、Flipping Outの主人公）

Pauly Shore

Foxy Brown

"Starting Over" producers

no photo

2009-11-04

誘拐事件： 40秒に1人（1日2,100人以上）

＊子供が誘拐される人数（年）： 800,000人

＊未成年が誘拐事件に巻き込まれる確率： 90%

＊4-11歳が誘拐される確率： 50%

＊見知らぬ人物による誘拐の最悪の結果を招く確率： 53%

＊子供が行方不明になってから親が警察（捜査当局）に通報するまでの時間： 2-4時間

＊報告（公表）されていない誘拐事件： 500,000件

＊見知らぬ人物による誘拐事件：
最初の1時間---最悪の結果--→44%

最初の3時間---最悪の結果--→74%
最初の24時間---最悪の結果--→91%

---Memo---

Source: Department of Justice

ホテル稼働率／宿泊料変動率（10.24.2009 weekend）～ハワイ編～

ハワイ全体：
稼働率---71.1S% (+1.2%)
宿泊料---$165 (-10%)

オアフ：
稼働率---83.8% (+7.9%)
宿泊料---$153 (-6.7%)

マウイ：
稼働率---59.2% (-7.1%)
宿泊料---$200 (-14.7%)

カウアイ：
稼働率---61.6% (-1.6%)
宿泊料---$188 (-4.8%)

ビッグ・アイランド（ハワイ島）：
稼働率---54.5% (+Slightly)
宿泊料---$149 (-.2%)

全米：
稼働%率---59% (-4%)
宿泊料---$100 (-8.3)

---Memo---

（）内：前年同時期比較

Source: Hospitality Advisors & Smith Travel Research

アメリカのお気に入りの街ランキング～ホリデー部門～

1. Charleston

2. San Diego

3. Honolulu

4. Orlando

5. Denver

6. New Orleans

7. Santa Fe

8. San Antonio

9. Nashville

10. Miami

11. Providence

12. San Francisco

13. Las Vegas

14. Austin

15. Houston

16. Kansas City

17. New York

18. Portland, Oregon

19. Los Angeles

20. Phoenix/Scottsdale

21. Washington, D.C.

22. Chicago

23. Boston

24. Seattle

25. Minneapolis/St.Paul

26. Philadelphia

27. Cleveland

28. Atlanta

29. St.Louis

30. Dallas/Fort Worth

---Memo---

*Thanksgiving

*Winter/Christmas

*Spring Break

*Summer Vacation

アメリカのお気に入りの街ランキング～空港部門～

1. Houston

2. Orlando

3. Minneapolis/St.Paul

4. Portland, Oregon

5. Providence

6. Denver

7. Nashville

8. Las Vegas

9. Austin

10. San Antonio

11. Atlanta

12. Phoenix/Scottsdale

13. Honolulu

14. Seattle

15. Cleveland

16. San Francisco

17. New Orleans

18. Charleston

19. San Diego

20. Kansas City

21. Miami

22. Santa Fe

23. Dallas/Fort Worth

24. Chicago

25. Philadelphia

26. Boston

27. Washington, D.C.

28. St.Louis

29. Los Angeles

30. New York

---Memo---

＊フード & ドリンク（レストラン、バー、スナック、コーヒーショップ）

＊ショッピング

＊エンターテインメント（スパ、子供スペース、Wi-Fi）

＊ラウンジ

＊デザイン・建築

＊スタッフ（セキュリティ、手荷物）

＊定刻発着

＊交通機関

アメリカのお気に入りの街ランキング～地元住人の生活 & ビジター体験の質部門～

1. Honolulu

2. Denver

3. San Diego

4. Santa Fe

5. Portland, Oregon

6. Charleston

7. Austin

8. San Francisco

9. Seattle

10. Minneapolis.St.Paul

11. Nashville

12. San Antonio

13. Providence

14. Chicago

15. Boston

16. Kansas City

17. Phoenix/Scottsdale

18. Washington, D.C.

19. Houston

20. Orlando

21. Miami

22. Cleveland

23. St.Louis

24. Atlanta

25. New Orleans

26. Philadelphia

27. New York

28. Las Vegas

29. Los Angeles

30. Dallas/Fort Worth

---Memo---

＊注目すべき界隈

＊スカイライン／景色

＊公園 & アウトドアへのアクセス

＊清潔

＊交通公共機関 &　フレンドリーな歩行者

＊安全

＊天候

＊治安 & 静けさ

＊人間観察

＊環境に優しい

アメリカのお気に入りの街ランキング～グルメ部門～

1. New Orleans

2. San Francisco

3. Seattle

4. Chicago

5. New York

6. Providence

7. Portland, Oregon

8. Boston

9. Philadelphia

10. Minneapolis/St.Paul

11. Austin

12. Houston

13. Cleveland

14. Los Angeles

15. Kansas City

16. Charleston

17. San Antonio

18. Denver

19. Nashville

20. San Diego

21. Washington, D.C.

22. Santa Fe

23. Atlanta

24. Miami

25. Honolulu

26. St.Louis

27. Orlando

28. Phoenix/Scottsdale

29. Dallas/Fort Worth

30. Las Vegas

---Memo---

＊有名店

＊エスニック・フード

＊カフェ／カフェバー

＊市場

＊地元密着

アメリカのお気に入りの街ランキング～ショッピング部門～

1. New York

2. Chicago

3. San Francisco

4. Houston

5. Los Angeles

6. Charleston

7. Boston

8. New Orleans

9. Miami

10. Santa Fe

11. Providence

12. Kansas City

13. Atlanta

14. Minneapolis/St.Paul

15. Phoenix/Scottsdale

16. Philadelphia

17. Austin

18. Seattle

19. Nashville

20. Portland, Oregon

21. San Diego

22. Dallas/Fort Worth

23. Denver

24. San Antonio

25. Washington, D.C.

26. Las Vegas

27. Honolulu

28. Orlando

29. Cleveland

30. St.Louis

---Memo---

＊高級店

＊ブティック

＊アンティーク & ビンテージショップ

アメリカのお気に入りの街ランキング～カルチャー部門～

1. New York

2. Washington, D.C.

3. Boston

4. Philadelphia

5. Chicago

6. Cleveland

7. Houston

8. Providence

9. San Francisco

10. Minneapolis/St.Paul

11. Charleston

12. Santa Fe

13. St.Louis

14. Kansas City

15. New Orleans

16. San Antonio

17. Atlanta

18. Denver

19. Seattle

20. Nashville

21. Portland, Oregon

22. Los Angeles

23. San Diego

24. Austin

25. Dallas/Fort Worth

26. Honolulu

27. Phoenix/Scottsdale

28. Orlando

29. Miami

30. Las Vegas

---Memo---

＊クラッシック・ミュージック

＊シアター

＊ミュージアム／ギャラリー

＊歴史的建造物／モニュメント

アメリカのお気に入りの街ランキング～ナイトライフ部門～

1. New Orleans

2. Austin

3. New York

4. Las Vegas

5. Chicago

6. Miami

7. Nashville

8. San Francisco

9. Providence

10. Houston

11. Las Vegas

12. Boston

13. Philadelphia

14. Minneapolis/St.Paul

15. Denver

16. Kansas City

17. Charleston

18. San Diego

19. San Antonio

20. Atlanta

21. Cleveland

22. Seattle

23. Portland, Oregon

24. Washington, D.C.

25. Honolulu

26. Orlando

27. St.Louis

28. Phoenix/Scottsdale

29. Dallas/Fort Worth

30. Santa Fe

---Memo---

＊カクテル・アワー

＊シングル／バー・シーン（独身者向きバー）

＊ライブ・ミュージック／コンサート & バンド

アメリカのお気に入りの街ランキング～観光部門～

1. San Antonio

2. Charleston

3. Honolulu

4. Denver

5. San Diego

6. New Orleans

7. Portland, Oregon

8. Austin

9. Santa Fe

10. Nashville

11. Minneapolis/St.Paul

12. Orlando

13. Seattle

14. Phoenix/Scottsdale

15. San Francisco

16. Providence

17. Chicago

18. Kansas City

19. Houston

20. Cleveland

21. Boston

22. Miami

23. Philadelphia

24. St.Louis

25. Atlanta

26. Los Angeles

27. Washington, D.C.

28. Las Vegas

29. New York

30. Dallas/Fort Worth

---Memo---

＊ロマンス

＊ワイルドな週末

＊ファミリー・バケーション

＊リフレッシュ

＊アクティブ／アドベンチャー

＊カルチャー

＊お手軽感

アメリカのお気に入りの街ランキング～ピープル部門～

1. Austin

2. San Francisco

3. Houston

4. Minneapolis/St.Paul

5. Denver

6. Charleston

7. Portland, Oregon

8. San Diego

9. Santa Fe

10. Honolulu

11. Miami

12. Providence

13. Seattle

14. Chicago

15. Nashville

16. Kansas City

17. New Orleans

18. Los Angeles

19. Boston

20. New York

21. San Antonio

22. Phoenix / Scottsdale

23. Washington, D.C.

24. Atlanta

25. Cleveland

26. Orlando

27. Philadelphia

28. Dallas / Fort Worth

29. Las Vegas

30. St. Louis

---Memo---

＊アトラクティブ

＊フレンドリー

＊知性

＊アスレチック／アクティブ

＊多種多様

＊スタイリッシュ

2009-11-03

ガソリンのお値段（11.02.2009）～アメリカ編～

US [単位： 1gallon = 3.78ℓ]
Average Price---$2.70
Lowest Price---$2.19
Highest Price---$3.61

-----

Alabama
Average Price---$2.59
Lowest Price---$2.45
Highest Price---$2.81

Alaska
Average Price---$3.30
Lowest Price---$3.23
Highest Price---$3.43

Arizona
Average Price---$2.55
Lowest Price---$2.19
Highest Price---$3.29

Arkansas
Average Price---$2.54
Lowest Price---$2.47
Highest Price---$2.66

California
Average Price---$2.99
Lowest Price---$2.66
Highest Price---$3.61

Colorado
Average Price---$2.59
Lowest Price---$2.42
Highest Price---$2.81

Connecticut
Average Price---$2.81
Lowest Price---$2.59
Highest Price---$3.09

Delaware
Average Price---$2.72
Lowest Price---$2.54
Highest Price---$2.87

Florida
Average Price---$2.75
Lowest Price---$2.54
Highest Price---$3.12

Georgia
Average Price---$2.58
Lowest Price---$2.39
Highest Price---$2.79

Hawaii
Average Price---$3.30
Lowest Price---$3.14
Highest Price---$3.58

Idaho
Average Price---$2.66
Lowest Price---$2.54
Highest Price---$2.83

Illinois
Average Price---$2.84
Lowest Price---$2.58
Highest Price---$3.09

Indiana
Average Price---$2.72
Lowest Price---$2.51
Highest Price---$2.92

Iowa
Average Price---$2.58
Lowest Price---$2.45
Highest Price---$2.76

Kansas
Average Price---$2.54
Lowest Price---$2.44
Highest Price---$2.71

Kentucky
Average Price---$2.68
Lowest Price---$2.46
Highest Price---$2.91

Louisiana
Average Price---$2.54
Lowest Price---$2.38
Highest Price---$2.79

Maine
Average Price---$2.75
Lowest Price---$2.71
Highest Price---$2.81

Maryland
Average Price---$2.66
Lowest Price---$2.49
Highest Price---$2.83

Massachusetts
Average Price---$2.69
Lowest Price---$2.49
Highest Price---

Michigan
Average Price---$2.73
Lowest Price---$2.51
Highest Price---$2.98

Minnesota
Average Price---$2.65
Lowest Price---$2.55
Highest Price---$2.70

Mississippi
Average Price---$2.54
Lowest Price---$2.43
Highest Price---$2.75

Missouri
Average Price---$2.52
Lowest Price---$2.38
Highest Price---$2.65

Montana
Average Price---
Lowest Price---
Highest Price---

Nebraska
Average Price---$2.77
Lowest Price---$2.57
Highest Price---$2.92

Nevada
Average Price---$2.67
Lowest Price---$2.49
Highest Price---$3.39

New Hampshire
Average Price---$2.6
Lowest Price---$2.61
Highest Price---$2.79

New Jersey
Average Price---$2.49
Lowest Price---$2.00
Highest Price---$3.23

New Mexico
Average Price---$2.69
Lowest Price---$2.39
Highest Price---$2.89

New York
Average Price---$2.88
Lowest Price---$2.61
Highest Price---$3.39

North Carolina
Average Price---$2.64
Lowest Price---$2.46
Highest Price---$2.88

North Dakota
Average Price---$2.58
Lowest Price---$2.57
Highest Price---$2.59

Ohio
Average Price---$2.65
Lowest Price---$2.46
Highest Price---$2.85

Oklahoma
Average Price---$2.49
Lowest Price---$2.29
Highest Price---$2.66

Oregon
Average Price---$2.74
Lowest Price---$2.55
Highest Price---

Pennsylvania
Average Price--$2.74
Lowest Price---$2.41
Highest Price---$3.07

Rhode Island
Average Price---$2.73
Lowest Price---$2.61
Highest Price---$2.83

South Carolina
Average Price---$2.53
Lowest Price---$2.39
Highest Price---$2.72

South Dakota
Average Price---
Lowest Price---
Highest Price---

Tennessee
Average Price---$2.59
Lowest Price---$2.42
Highest Price---$2.87

Texas
Average Price---$2.56
Lowest Price---$2.36
Highest Price---$2.92

Utah
Average Price---$2.61
Lowest Price---$2.47
Highest Price---$2.89

Vermont
Average Price---$2.70
Lowest Price---$2.57
Highest Price---$2.78

Virginia
Average Price---$2.56
Lowest Price---$2.39
Highest Price---$2.82

Washington
Average Price---$2.86
Lowest Price---$2.54
Highest Price---$3.29

Washington, D.C.
Average Price---
Lowest Price---
Highest Price---

West Virginia
Average Price---$2.74
Lowest Price---$2.65
Highest Price---$2.92

Wisconsin
Average Price---$2.76
Lowest Price---$2.59
Highest Price---$2.94

Wyoming
Average Price---$2.38
Lowest Price---$2.32
Highest Price---$2.50